Contact name, job title, company name, full company address including PAF verified postcodes, (telephone number), salutation (marketIT direct data)

Buyer's name, company name, full company address including PAF verified postcodes, (telephone number), salutation (Meldrum Publishing data)

Clear Blue

IT Directors: 9,121  IT Directors

IT Managers: 18,495 IT Directors

Health & Safety Directors: 2,834 Health & Safety Managers

Health & Safety Managers: 17,235 Health & Safety Managers

Meldrum Publishing

Buyers of Health & Safety Reports: 17,454 Business Book Buyers

Buyers of IT Reports: 16,584 Business Book Buyers

Buyers of Quality Management Reports: 14,034 Business Book Buyers

Buyers of Health & Safety CD-ROMs: 20,022 Management Software Buyers

Buyers of IT CD-ROMs: 11,455 Management Software Buyers

Buyers of Knowledge Management CD-ROMs: 4,823 Management Software Buyers

All counts are deduped.

£150 (records without telephone numbers)

£160 (records with telephone numbers)

Client feedback on campaigns using Meldrum Publishing's lists (buyers of management reports/CD-ROMs) suggest much higher response rates (>2.5%) than similar campaign using marketIT direct's own IT/Health & Safety lists (usually between 0.25% and 0.5%); it should be noted, however, that Meldrum Publishing does not maintain the actual job titles of its buyers (only their job functions), therefore a small proportion of its customers represented job functions other than IT, Health & Safety, Quality or Knowledge Management respectively: these have been excluded from the count.